How to use Facebook groups to sell cars in Nigeria?

Introduction

Facebook is the world’s biggest and most powerful social media website. Facebook is free to join and there are no fees either. With the help of Facebook, you can reach out to millions of people. Local Facebook groups and Facebook Marketplace represents a huge opportunity. As a car seller, you can use Facebook groups to sell cars here in Nigeria.

Some examples of popular local groups on Facebook are the Chamber of Commerce, schools, parks, sports associations, artists’ guilds, municipalities, and many more. 

It would be a wonder if you could sell your car on FB. You can do every other thing!

Previously, we have shown you how to use social media to sell cars online. Today, we are going to focus on Facebook only. But, what are the best opportunities and guidelines for selling cars on the world’s biggest and most powerful social media site, and why is it such a good opportunity?

Facebook buy and sell groups

Facebook makes it easy to find such local groups so that you can associate with others to build a local community network.

Do not confuse “liking” a brand page with joining a group. They are two different things. A brand page is not interactive, but you will be able to interact with other members of a group. Further, as a member of a local group, you will have direct access to local members where you get to interact with each other. You will also be able to keep up with current events.

This helps you advertise your cars for sale to all in the group. You could even ask other members to help further spread your ads through sharing.

Before posting in a group, make sure to read the group rules carefully and more than once. One thing you don’t want to do is to jump into a group and pepper them with sales pitches and promotions. LoL.  In some cases, some groups do not allow promotions.

So reading the rules is very important and once you are aware of the rules, make a quick post and introduce yourself and tell them why you are there.

In your introduction, be sure to introduce yourself as an expert in your dealership, market, and the automotive space in general. You can even stimulate your introduction with a conversation that will give you an opportunity to talk about how to know you can trust that online car dealer and vehicles.

Invite them to like your Facebook page or join any personal groups so that they can be updated when you post and so you can tell them how involved you are in the community.

There is no limit to the number of groups you can be a member of, so it’s advisable to join as many as possible in your area. Most areas have specialized groups solely on cars, with some having tens of thousands of members that you can advertise to directly.

If you aren’t taking advantage of buy and sell groups on Facebook, you are missing out. If your local area hasn’t got a dedicated car selling group, then you should consider starting one.

Buyer and seller groups provide ease of business on the platform

Facebook market place

Basically, Facebook owns confidential ads services, and they are built to challenge the likes of eBay, Gum tree, and Auto Trader. With this, sellers are allowed to list cars by location and category and posting is free. Users can then search for items by location and category. 

You can access this via the Facebook app or via desktop. The app allows you to manage messages and inquiries from within the app, so everything happens in a convenient place.

This is also another group you can utilize on FB.

The FB Marketplace is a great platform for quick sales, you should try it today

Posting on Facebook Marketplace and groups

You can post on Facebook by using the Facebook app or via your desktop, and it is very simple. You can post at the same time to both the marketplace and buying and selling groups. All the cars you have listed across all the groups can then be managed in-app.

Once a car is sold, you just mark it as so and it’s removed from all the listings, notifying anyone who has enquired that the item is now sold.

Facebook Marketplace and groups will guide you through the process of posting. It is also very important to list all the relevant information regarding the spec and options. Make sure you include the following facts in order:

• Year of registration & registration plate info
• List of equipment and special features
• Appropriate mileage
• Full-service history if it has it
• Number of owners if low
•  Price
•  Contact details if you want to be contacted directly.

>>> You may also be interested in: Buying and selling cars the easy way through car online sites

Ways to make a group post work

1. Use photos

Taking beautiful photos of your vehicles is also important on Facebook. They don’t need to look super professional but you need to photograph them correctly.

2. Use videos

Facebook's live video function is a sweet way to get attention in any buy and sell group. You can provide a walkthrough, a new vehicle launch, discounts or other promotions, etc, through this.

3. Use events

Within your Facebook group, you can create an event and invite all your members, and don’t worry, they have the ability to reply, decline or dismiss your event.

A great way to make your group active is to facilitate a Facebook group to meet and greet at the dealership. Those who can attend can then put faces to names, and that will have the preferred effect of establishing your group. Of course, it does not hurt to have them talking about the showroom, either.

While most events rotate around entertainment or social settings, it is acceptable to invite your members to a sale. But to keep your community happy, use this last one in moderation.

Whatever you come up with, Facebook can handle it easy

4. Offer networking opportunities

In your group, there will be members who are there to network. You can help by introducing them or asking them specific questions about their industry. A perfect scenario would look like this:

A local insurance agent joins your dealership’s group, you can ask him/her a question about the legal requirements for a specific auto insurance situation to get the conversation started. Others will join in the conversation too. Because of your introduction, he meets new prospects.

In return, the insurance agent could do the same type of introduction for you in another group where you both belong and where he is well known.

>>> By the way, have you seen this: Cotonou cars buying guide: buying steps & prices (2020)

This video further tells you how to use the Facebook marketplace:

How to Sell a Car on Facebook Marketplace

Summary

These are some ways to use Facebook groups to sell cars in Nigeria. Networking will always be the best way to gain customers and sell cars. Networking is still very useful, and you may learn how to use your group to your advantage by being very creative at social networking.

A lot of people make money using Facebook, and it's great that Facebook is so easy to use. If you put in a bit of effort it can be really successful and it is a great opportunity to sell your car.